Consumers 63% more likely to buy from chamber members

National study:  WASHINGTON — A national study by The Schapiro Group, an Atlanta-based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members. For example:

  • When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it.
  • Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.
  • Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.

The study also has good news for businesses that sell to other businesses:

  • When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it.

Supporting the previous findings, the study also reveals a positive perception for the local chamber itself:

  • Regarding the chamber’s impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.

The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.

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For information on becoming a member of your local Chamber of Commerce contact the Lenexa Chamber of Commerce at 913-888-1414 or sdietz@lenexa.org.

Lenexa Chamber on Twitter:

Thanks to our friends at the @shawneechamber for including us this year in their annual appreciation event for state and local elected officials and all the hard work they do! Hats off to @GBATeam BBQ, @BankWithAcademy for the beverages, & @evergypower for their support. #Lenexa pic.twitter.com/yBieOrAjRX

When you arrive at work and wonder if you should be worried........ Nah, it's just a tree assessment class out in the field! Glad to welcome you (and all visitors) to our beautiful Lackman-Thompson Estate. #Lenexa pic.twitter.com/7X0alG0cW9

We were happy to host the quarterly meeting of execs and volunteer leaders from the Jo Co chambers of commerce--great partnership among our orgs, great speaker in Joe Perry from @portkc, and great lunch as always from @GrandStreet1-Lenexa! #Lenexa pic.twitter.com/S4L4O22jBu